A workshop organized by the Makkah Economic Forum (MEF) has highlighted huge investment opportunities in the Saudi sports sector that can contribute to the growth of the national economy and create plenty of new jobs for the youth in the Kingdom.

在麦加经济论坛(MEF)组织的一个研讨会上，与会人员强调了沙特体育相关行业的巨大投资机会，这些机会可以促进国家经济的增长，并为沙特的青年创造许多新的就业机会。

Since May 9, for the first time, the Jeddah Chamber of Commerce is hosting a calendar of activities post the MEF that are designed to tackle current barriers and opportunities in Saudi market. The workshop titled, ‘Generation 2030: Opportunities for Innovation in the Sportstainment Economy’, was held in Jeddah by MEF in June 4, 2018. The MEF 2018 activities themes include: efficiency, opportunities, digitization, innovation and sustainability. The MEF aims to enable the private sector to become an active partner in activating the 2030 Vision realization programs.

自5月9日开始，吉达商会首次举办了一系列麦加经济论坛活动，旨在应对沙特市场当前的障碍和机遇。2018年6月4日，麦加经济论坛在吉达举办了这个题为“愿景2030：体育经济创新机遇”的研讨会。2018年麦加经济论坛的活动主题包括：效率、机遇、数字化、创新和可持续性。麦加经济论坛旨在使私营部门成为实现2030年愿景的积极合作伙伴。

Major transformations inspired by Vision 2030 have opened up new business avenues in the sports sector. Prospects for growth have increased substantially in the wake of landmark decisions such as permitting Saudi women to attend matches in stadiums, introducing physical education classes at public schools for girls, and issuing licenses to open women gyms and sports centers.

《愿景2030》带来的重大变革为体育界开辟了新的商机。随着一些具有里程碑意义的决定的出台，如允许沙特妇女在体育场观看比赛、在女子公立学校开设体育课、颁发开设女子体育馆和体育中心的许可证等，体育行业经济增长的前景已大幅增加。

Behind those historic changes, there are opportunities of successful sport projects related to women and children segments of the society. Prince Bandar Al Saud, Chairman and Co-founder of Crescent Technologies KSA, explained that sports sector needs to be viewed beyond sporting activities such as football and basketball. He drew attention to lucrative business opportunities in sports related areas such as creating specially designed abayas (a kind of clothes) that women can use for fitness activities, including walking. Selling food and drinks during sports events at stadiums is another opportunity, he added.

在这些历史性变化的背后，存在大量与社会妇女和儿童有关的体育项目的成功机会。研讨会上，沙特新月形科技公司的董事长兼联合创始人班达尔•阿尔沙特王子(Prince Bandar Al Saud)指出，体育行业需要从足球和篮球等体育活动以外的角度来看待。他提请人们注意与体育相关领域的有利可图的商业机会，比如创造一种特殊设计的阿拉伯长袍（abayas），女性可以用它进行健身活动，包括散步。他补充说，在体育场的体育赛事期间出售食品和饮料是另一种机会。

Ziad Jarrar, Founder and Chief Design Officer at Taurus.com, said empowering people to apply for licenses to open sports centers and projects will create a strong social influence and increase people awareness about attractive opportunities that did not exist earlier in the sector.

研讨会上，Taurus.com网站的创始人兼首席设计官Ziad Jarrar说，授权人们申请开办体育中心和项目的许可证将会产生强大的社会影响力，并增加人们对该行业早期不存在的诱人机会的认识。

Some of the economic opportunities discussed during the workshop included sports management, sports event organization and sponsorship, snacks for athletes, educational courses on food, therapy and sports injuries, sportswear, women’s sports accessories which reflect the national identity, performance measurement center, sports tourism and sports equipment manufacturing.

这次研讨会上讨论的经济机会还包括体育管理、体育活动组织和赞助、运动员食品、关于运动膳食、治疗和运动伤害的教育课程、运动服、反映阿拉伯国家特性的妇女运动用品、成绩测量中心、体育旅游和体育设备制造。

Investors interested in investing in the sector should focus on niche areas and identify the services or products which people actually require; search for new and innovative ideas in the sector, offering efficient solutions and added-value to the society. The blue ocean market of Saudi sports industry is open to private and institutional investor home and abroad. Contact us if you are interested in sports project in Saudi Arabia.

有兴趣投资阿拉伯体育行业的投资者应关注利基市场，并确定人们实际需要的服务或产品；在行业中寻找新颖和创造性的想法，为社会提供有效的解决方案和附加价值。沙特体育产业的蓝海市场对沙特国内外的私人和机构投资者开放。如果您对沙特阿拉伯的体育项目感兴趣，请联系我们。